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Download PDF by Andrea Phillips: A Creator's Guide to Transmedia Storytelling: How to

By Andrea Phillips

ISBN-10: 0071791523

ISBN-13: 9780071791526

The First How-To process consultant to Transmedia Storytelling

“Phillips’s ebook is a robust instrument for somebody who desires to make a occupation for him- or herself in the global of transmedia. via her tips, the reader is ready to comprehend the basics of transmedia and the facility it might probably have whilst used with a compelling and powerful story."
—David Gale, govt vice chairman, MTV move Media

“Transmedia storytelling is a daring and intriguing new enviornment for creativity and innovation. . . . Andrea Phillips offers a compelling, considerate, and transparent advisor to a subsequent iteration of creators during this medium. She demystifies the method and proves that you just, too, can push the envelope and be a part of the way forward for storytelling.”
—Michelle Satter, Founding Director, Sundance Institute characteristic movie Program

“An very good and fair-minded primer and survey of the underpinnings and fast-evolving thoughts at the back of multiplatform narrative. Andrea Phillips is one in every of a small handful of writers in a position to either working towards and obviously conveying the rules of transmedia storytelling. hugely recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense consultant for the fun-filled and surprisingly outstanding international of transmedia storytelling.”
—C. C. Chapman, coauthor of Content ideas and Amazing issues Will Happen

Includes Q&A classes with the world’s major specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation—a progressive procedure for telling tales throughout a number of media systems and formats—and it’s speedily turning into the go-to approach for a large choice of companies. should you paintings in advertising, interesting, or advertisements, transmedia storytelling is a must have instrument for pulling humans into your world.

Why do you want A Creator’s consultant to Transmedia Storytelling?

If you must allure, interact, and captivate your viewers, you would like this publication. Written through an award-winning transmedia author and well known video games dressmaker, this booklet exhibits you ways to make use of an identical advertising instruments utilized by heavy-hitters equivalent to HBO, Disney, Ford, and Sony Pictures—at a fragment of the cost.

You’ll find out how to:

  • Choose definitely the right systems to your story
  • come to a decision even if to DIY or outsource work
  • Find and maintain a powerful center construction team
  • Make your viewers a personality on your story
  • Get the investment you need—and even make a profit
  • Forge your individual winning transmedia career

With those confirmed media-ready suggestions, you’ll tips on how to generate must-read content material, must-see video clips, and must-visit web content that might basically develop higher as audience reply, give a contribution, and unfold the notice. You’ll create significant buzz with constructions equivalent to trade fact video games and fictional personality sites—or even “old-fashioned” structures similar to e-mail and contact calls. The extra you connect with your viewers and the extra you get them taken with the storytelling technique, the extra winning you'll be.

This isn’t the long run. this is often now. this can be the way you inform your tale, contact your viewers, and take your video game to the following level—through transmedia storytelling.

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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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